“A woman who doesn’t wear perfume has no future.” These wise words were once spoken by Mommy Coco Chanel and still ring true today but for both genders. Whether you’re a human female who completes her look with spritz of Chanel No. 5 or a human male who embraces the importance of smelling “handsome”.

If smelling “handsome” were a thing (which I’m making it), it would encompass the essence that is L’Envol de Cartier. In summer 2016, Cartier launched its  men’s fragrance, L’Envol. Inspired by ambrosia/mead, the honeyed wine known as the nectar of the gods, perfumer Mathilde Laurent developed a groundbreaking composition described as oriental-transparent. An eau de parfum of dualities, L’Envol is both strong and mellow with sweet resins set against airy musk.

While the eau de parfum has been around for a year, it wasn’t until recently that Cartier invented a new way to experience the fragrance: through taste. Yes, taste! Without deep diving into the science behind it, Cartier will soon invite customers to experience and smell the fragrance inhaling through the mouth. Confusing as the experience is when you use a glass “straw” to inhale the fragrance vapors, your power of taste and smell merge into one and suddenly the top and base notes dance across your tongue. Could this be the future of fragrance shopping?

This new way of experiencing fragrance might not be fit for everyone’s taste (literally), but I’m sure Mommy Coco Chanel would approve.