Remember Cher’s high-tech and highly coveted closet? Thanks to Brooklyn Decker and Whitney Casey this concept is now a reality! The bff duo have taken their free desktop wardrobe service, Finery, to the app store. The service, which launched last year, allows you to digitize your closet, manage your wardrobe, browse through style inspiration and create your own looks through the app with the help of online stylists.
Casey first approached Decker with the idea for the digital wardrobe and the Sports Illustrated model jumped on the chance to make getting dressed more productive. Originally, Finery was just a digital catalog of your wardrobe and accessories. The site used your email to track online purchases and pull them into your closet as well as allowed you to upload pictures of anything bought in store. Soon users started requesting more features such as styling help and that’s when Casey and Decker set out to find a way to produce a new app for women.
Finery allows you to create your own “inspo feed”, which incorporates your favorite brands, designers, style icons and stores. Based on your fashion interests, the app generates outfits for you created from what is already in your wardrobe. The app considers things like the daily weather and seasons and can suggest purchases you might want to make in the future. It’s Cher’s closet 2.0!