CONSORTIUM, the first specialized retailer for customizable fashion brands, has officially opened the brand’s first concept store in New York’s SoHo neighborhood. The pop-up, located at 60 Grand Street, will be open to the public from July 10th through August 31st. Brands participating in the New York pop-up include custom fashion brands for men and women including Saintly, Stantt, Jeanuine, Awl & Sundry, Martenero, Piemer, Borun, Olfactory, Impish Lee, and Laudi Vidni.
The pop-up in New York features one-stop shopping for customizable brands and a guided design experience integrating technology via oversized touchscreens throughout the loft-like space. The high touch customer service includes personal stylists to guide clients through their design journey in store.
In addition to New York City, the brand plans to bring the custom design experience to cities such as Washington, DC (October 2018), Atlanta (November 2018), Miami (December 2018), Hawaii (January/February 2019), Tokyo (March/April 2019), Los Angeles (May/June 2019) and more. A pioneer in the bespoke design retail space, CONSORTIUM’s goal for the future is to roll out 15 permanent brick and mortar locations worldwide to supplement its growing e-commerce platform.
So if you’re looking for a customized summer tote, one of a kind lingerie, or a personalized gift, CONSORTIUM should be your first stop!