Editors Note: “Instagram Fashion Finds” is a new blog series featuring designers and brands I’ve stumbled across in my endless Instagram scrolling. While some of the designers are couture and others ready-to-wear, each brand has caught my eye because of their visual aesthetic and overall style vibe.
Viktoria Chan is a luxury Swedish fashion brand, embodying a blend of structured simplicity and modern sophistication to create the perfect office and evening look for the urban career woman. Established in late 2013, Viktoria Chan creates clothes for the independent woman, who seeks to empower herself in her personal style. The philosophy behind the brand is about a woman who walks into a room, where all light is shed on her, not because of the clothes but the woman she becomes in the clothes.
Signature silhouettes include structures and drapes inspired by architecture and natural movements. Each design is also created with versatility in mind, to be dressed up or down- from day to evening. Neat tailoring, sleek colors in combination with feminine lines and minimalistic details are set as the essences of the brand. High quality in material and making are the main keystones behind the label, dedicated to give her the luxury she deserves.