M·A·C Liptensity Lipstick pushes the boundaries of color. With the expertise of tetrachromat (yes, it’s a new word for me too) Maureen Seaberg — who has the genetic ability to see up to 100 million hues imperceptible to the average naked eye — M·A·C has created an unprecedented spectrum of 24 shades with extreme, undeniable color intensity, using our groundbreaking High-Frequency Tetrachromatic Pigments technology.
The 24-piece lipstick collection is unlike anything you’ve ever seen and not just because they’ve done away with the traditional all black packaging. The shades run the gamut from Ambrosia being the most saturated plum-pink to Blue Beat, a deep bluish grey. Boasting a formula that is supposed to deliver “extreme, undeniable color intensity”, M·A·C is telling the truth! One swipe and your lips are making a bold statement that lasts all day.
Available in North America September 21, 2016 at select M·A·C locations and maccosmetics.com. Available Internationally October 2016 at select M·A·C locations and maccosmetics.com.