This season at New York Fashion Week, Malan Breton presented a collection inspired by moments, those that bring us joy, those memories of love, loss, celebration, and beauty. Inspired by the books Pygmalion, and the beloved but dark love story Dracula, Malan Breton created a multimedia masterpiece told in fashion, incorporating fashion, film, live music, dance, and theatre. With a collection designed, and inspired by the architecture of old meets new, the sounds of tradition, the scents of beautiful natural scenery, and the writings of these great authors!
Behind the scenes, industry icon and Joico’s new Guest Artistic Director, Vivienne Mackinder created beautiful looks and lead a team of Joico hairstylists for this season’s show. Between the hustle and bustle of the models, she chatted with me about Malan’s vision, her inspiration and how to recreate the looks at home.
The first step to creating the look was connecting with Malan on what he envisioned for the mods. “Malan sent me [Mackinder] references that were photos of Hello, Dolly!, Jim Morrison, and Edwardian ladies. I call it a “bump-to-pony”. Next, Mackinder turned to Joico products to create Malan’s vision. “We have been using [Joico] Hair Shake Finishing Texturizer Spray and [Joico] Power Spray Fast-Dry Finishing Spray. The Hair Shake is to get the volume on the [back] top. We are trying to get the bouffant on the back and not the front. Then, we will have it be a relaxed ponytail that you put in and then pull apart and bat combed at the crown. It is a little messy but still glamorous. [At the end] some of them we use the [Joico] Humidity Blocker.”
On the potential for teasing to become a fall trend, Mackinder strongly believes we will see it on the streets. “It’s easy to wear and if you have a layered haircut, the layers that will come through are gorgeous.” In order to achieve this fall trend at home she recommends “tease the hair then use the curling iron so you cook in the teasing and it’s like a crimped root. Then tease the crown again, brush it through, and put it in a low pony. Finally, push the pony so you get some mess and indentation and bind it with your own hair [around the ponytail elastic] and then whatever is left out, do a lazy curl.”
Got 10 minutes? That’s all this look takes so bust out the curler, a teasing comb, and her recommended Joico products below.
SHOP PRODUCT TO ACHIEVE THE LOOK: