Indie beauty brands are among the fastest growing product categories. They have become a must-ave in almost every retailers collection and now directly influencing key trends in their market. The Indie Beauty Expo was founded to support the growth and success of indie brands and the entrepreneurs behind them.
Founded by celebrity esthetician, Jillian Wright, and entrepreneur, Nader Naeymi-Rad, the Indie Beauty Expo was established to help the fast-growing category of indie brands connect to Buyers, Press and Consumers. Unsatisfied with the options available, Jillian and Nader formed IBE to provide a solution specific to market-ready indie brands.IBE debuted in New York City in August of 2015 and has rapidly grown to become the largest professionally-curated exposition of independent beauty, lifestyle and wellness brands.
Here are the brands & products that caught my attention this season:
Gloss Naturals Soy Nail Polish Remover -Derived from the fermentation of farm crops and natural esters. and infused with Vitamins A, C & E, this polish remover promotes healthy moisturized nails without acetone or harsh acetates.
Makeup Eraser -From the original Makeup Eraser to their Eraser Gloves, this company is revolutionizing how you remove makeup and wash your face.Free of chemicals, this makeup remover gets rid of all types of makeup, including stage, sports, and theatrical makeup. Each cloth will last a thousand washes, and you only need to add water (yes, really!) and then remove makeup with the ultra-soft cloth.
Patchology –As a sheet mask junkie, discovering a brand that takes them to a new level (meaning I see IMMEDIATE results) is rare. From their Smartmud Detox Mask to their Restoring Night Eye Gels and Flashpatch Wink & Kiss Kits, I can’t get enough of this brand.
Luxe Botanics -Inspired by natures most time-honored, visibly proven ingredients and powered by conscious innovation, Luxe Botanics delivers healthier, firmer and more luminous skin with botanically active luxe formulas.Centered on three unique Core Botanicals — Marula Oil from Kenya, Camu camu berry from Brazil, and Kigelia africana from Malawi – Luxe Botanics harnesses the most remarkable skin-transforming powers of earth to deeply nourish, brighten and clarify skin. My personal faves from their line include the Kigelia Clarifying Serum, Marula Hydrating Pre Cleanser, and Marula Hydrating Serum all of which feel light on the skin, are fast absorbing and easy to layer into any skincare routine.
Clarity Calming Face Oil – This is the first oil I’ve added to my skincare routine and am happy I finally took the plunge into oils.I use this calming face oil all over my skin when it feels red or broken out and the hemp seed and grapeseed help reduce the inflammation.
OMG! 2 in 1 Detox Bubbling Microfiber Mask – Yes, ANOTHER sheet mask but hear me out…If you’re looking for a deep clean this 2-step system works with small carbonated bubbles to stimulate and cleanse skin by removing all traces of oil, sebrum, and dead skin.
Swiss Smile Diamond Glow Toothpaste -What woman doesn’t want to brush her teeth with diamonds? Swiss Smile’s Diamond Glow Toothpaste Contains one carat of the finest diamond particles to gently whiten and provide natural anti-inflammatory benefits.
Little Moon Essentials – Since 1994, Little Moon Essentials has become the go-to brand for 100% natural bath and body care products includingmists, lotions, massage oils, body rubs and mineral baths. Whether you’re a Tired Old Ass or just Letting Go after a long day, these mineral baths were created to revitalize you after harrowing workdays, demanding deadlines, excessive exercise, and any bad energy that may come your way!
Unicorn’s Mane -If Unicorns were real, this would be what they used in their hair! Unicorn’s Mane Smoothing Serum is an award-winning, naturally-derived hair serum that fights frizz, adds shine, nourishes, and protects hair. Just a few drops of this lightweight, non-greasy elixir will add shine, fight frizz, and tame fly-aways.
Botanic FarmSalmon Egg Hydrogel Eye Patches -Battle tired eyes with Botanic Farm Salmon Egg Hydrogel Eye Patch–a targeted under eye mask designed to firm skin and diminish dark circles and under eye bags. This easy-to-apply hydrogel patch contains salmon egg extract to restore skin brightness and radiance. Snail slime filtrate stimulates collagen and elastin while colloidal gold brightens dark areas. Lightweight and soothing, this treatment instantly hydrates and de-puffs delicate skin while preventing fine lines and wrinkles.