A weekly column on Fashion Unfiltered in which social media sensation @ChoupettesDiary, famed for bringing to life the persona of Karl Lagerfeld’s feline darling, Choupette, offers up her weekly musings. Catch the best of Instagram, Twitter, Snapchat, and more through this pussy’s baby blues, below.
After browsing the web for social media news this week, my interest in fashion law has peaked. Between the industry’s fight for Apple’s design rights to The Fashion Law’s analysis of Instagram’s patent rights, law school might be in my future. Move over, Elle Woods. If you’re looking for chic legal brief, read on,dahhhlings.
Samsung Takes a Bite Out of Apple and Fashion Fights Back
From counterfeit handbags to copycat smartphones, the fashion industry has strong opinions about knockoffs. The debate over whether or not design is just part of what sells a product or if it is inexorably linked to function has gone from the courtroom to design houses. In 2012, Apple accused Samsung of copying some of the iPhone’s technical features as well as its design, resulting in a jury-awarded $1 billion settlement in Apple’s favor. Now, Samsung is challenging the settlement and the debate is headed to the Supreme Court this fall. According to the Washington Post, “a host of companies such as Google, Facebook, and eBay have lined up in support of Samsung” while designers like “Calvin Klein, Lanvin’s former creative director Alber Elbaz, Alexander Wang, Louis Vuitton’s Nicolas Ghesquière, and Sacai’s Chitose Abe” are weighing in on behalf of Apple. It is no surprise that the fashion world stands behind Apple, who has strong ties to the industry from collaborations like Alexander Wang x Apple music to Chitose Abe x Apple Watch. While fashion folks might know little to nothing about software, they understand the importance of aesthetics. After all, what’s an Apple Watch without an Hermès wristband?
Snapchat Stats Prove that the Fashion Industry Has Vision
I might not understand Gen Z’s lingo or their love affair with Pokémon Go, but I do appreciate their loyalty to Snapchat, which has 50 million global users, mostly of the millennial demo. With that in mind, Adweek urges merchants to start snapping. A new Snapchat-commissioned study found that “47 percent of Snapchatters have sent a snap—a post in the app’s parlance—to friends while in stores.” It’s no wonder the fashion industry has warmly embraced the platform, with Michael Kors launching #NationalSunglassesDay ads or Tiffany & Co. a debuting unique Snapchat lens. Even the beauty industry sees the value in the platform, with Birchbox running a geofilter for its New York store. Why then, are merchants outside of the fashion and beauty industries so narrow-minded? It’s proof that not everyone has the genius vision of the fashions.
Fashion from Your Phone to Your Closet
Dear Joy Tang, will you be my BFF? The folk and pop singer-turned-fashion techie has developed visual-recognition technology to identify an item of clothing from a photo. The chic geek has heard my prayers and turned them into reality with Markable, which the Chicago Sun-Times cites as “the only platform to let people use smartphones to take photos of styles they see on the runway and pre-order from the designer.” How do you get your paws on runway looks before your friends? “You can put 50 percent down and pay the other 50 percent when it’s shipped.” All you have to do is spot your desire from a social network, your phone gallery, or a fresh snap, circle the product you want, search it, and buy it. Yes, it’s that simple. What are you waiting for? Download it already.
How Exactly is Instagram’s Snapchat-Like Stories Feature Legal?
The Fashion Law must read FU because they’ve answered my previous inquiryabout how Instagram’s new Stories feature is a legal copy of Snapchat. Last week, Instagram introduced its own Stories features, which allows users to share photos and videos that have a life span of no more than 24 hours. Sound familiar? That’s because it’s Snapchat’s business model. The Fashion Law spells out Instagram co-founder and chief executive Kevin Systrom’s rationale: “This isn’t about who invented something. This is about a format, and how you take it to a network and put your own spin on it.” Given the similarities, I’m not seeing the “spin,” so why hasn’t Snapchat taken legal action? The short answer is that “copyright law does not provide protection for ideas. Instead, it provides protection for the expression of ideas. As such, unless Instagram’s own Stories feature bears a striking similarity to Snapchat’s in terms of implementation/interfaces (which it does not), copyright law almost certainly does not come into play.” Also, because the two companies’ Stories designs look quite different, trademark law isn’t a valid claim either. What about Patent law? It’s plausible in theory that Snapchat may have exclusive rights to a few patents. However, the patents would have to be quite specific. So for now, Instagram is safe. Thanks for the explanation, Fashion Law, but I still think it’s a cheap and lowbrow move. (Rolls big blue eyes)
John Mayer Becomes a Beauty Vlogger
John Mayer is giving up singing to serenade tweens with his beauty routine. Kind of. If you don’t already follow Mayer on Snapchat, Celebuzz thinks you should. On Wednesday, the singer “walked fans through his nighttime beauty routine on Snapchat, providing useful ‘skin hacks’ that can turn anyone’s body into a wonderland.” If you think you spend a lot of money on beauty products, think again. The total cost of his nighttime routine is a whopping $1,597. While this might be a one-time Snap, paws crossed Mayer becomes the next Michelle Phan.
Choupette’s Social Musings, Aug 8–Aug 12 Originally Posted HERE