A weekly column on Fashion Unfiltered in which social media sensation @ChoupettesDiary, famed for bringing to life the persona of Karl Lagerfeld’s feline darling, Choupette, offers up her weekly musings. Catch the best of Instagram, Twitter, Snapchat, and more through this pussy’s baby blues, below.
The “Internet of Clothing” is closer than we think. No, it isn’t high atop a mountain with Karlie Kloss—it’s right at your fingertips on you phone screen along with Snapchat’s new digital glossy. After reading this week’s social news, you’ll never have to put your phone down again. Silly humans.
Instagram’s Most-Liked Photo Is Probably Illegal
Congratulations, Selena Gomez, on winning the ultimate competition of “Instagram’s most-liked photo.” However, I hate to burst your soda bubbles, but according to The Fashion Law, the photo is probably illegal. Womp, womp! The snap in question, in which the singer seductively sips Coca-Cola (like we all do, gazing with sex eyes into the camera) is an undisclosed ad. Poor Gomez. She had no idea she was in violation of the Federal Trade Commission (“FTC”) Act. Or did she?
The Hills Are Alive With The Sound of Karlie Kloss’ Tweets
Fashion and fitness are my two great loves. Just kidding! Partially. Those are Karlie Kloss’ passions and not those of the laziest fashion feline that ever was. Taylor Swift’s bestie shouted her enthusiasm about joining the Adidas by Stella McCartney family atop a mountain. Literally. She Tweeted from on top of a mountain. All I can say is that girl has energy and I wouldn’t mind if Evian bottled it.
Apparently, There is a Clothing Internet
Happy shopper comes home from spending her rent check. Shopper snaps a photo of her spoils and uploads it to her Janela Smart Products profile. She gazes longingly at her virtual wardrobe and introduces her new leather jacket to her other clothes. Sounds more like a love story than your typical day at the mall, doesn’t it? That’s because it’s the future of shopping and, according to Glossy, the “Internet of Clothing” is closer than you think with Janela. The fashion app boasts the ability to track frequency of wear, locate and sort used items for sale or donation, check the authenticity or manufacturing history, participate in loyalty programs, and re-order products you like. I delegate those tasks to my personal stylist, but you regular humans can tell Janela I say Bonjour.
Sorry, Print. Snapchat Launched a Magazine
A magazine that lives online? Not exactly revolutionary. But a magazine housed on Snapchat? Now, that’s worth swiping through. Digital publication Real Life launched on Snapchat with a separate online platform, reports AdNews. While many other mags maintain Snapchat accounts, Real Life is a sign of the digital age, where bite-sized content available 24/7 is critical to consumers. Who wouldn’t want an editorial experience radiating from her glowing iPhone?
Design Your Own Sophia Webster Cocos
Think you have what it takes to design shoes? Doubtful. But, Sophia Webster still wants to give you a chance. In celebration of hitting 750,000 followers on Instagram, the British designer is launching a contest that lets fans get involved in the design process. The #PimpMyCoco challenge asks followers to redesign the signature Webster shoe and share it socially. The winner will have the custom design made for them. Key words: “for them.” Fans’ designs will not go into production. But hey, a one-off pair of Sophia Websters is definitely better than no pairs of Sophia Websters!
Choupette’s Social Musings, July 18 – July 22 Originally Posted HERE