A weekly column on Fashion Unfiltered in which social media sensation @ChoupettesDiary, famed for bringing to life the persona of Karl Lagerfeld’s feline darling, Choupette, offers up her weekly musings. Catch the best of Instagram, Twitter, Snapchat, and more through this pussy’s baby blues, below.
This week Katy Perry became Queen of Twitter while Calvin Klein kept its crown as King of Advertising. Meanwhile, L’Oréal and Shiseido thought they’d get creative in the digital space. Here’s what you missed this week on the interweb.
I See Gaggles of Celebs In #mycalvins’ Fall 2016 Campaign
Another day, another Calvin Klein campaign. Calvin Klein just unveiled its latest #mycalvins ads, debuting videos of Kate Moss, Grace Coddington, Margot Robbie, Frank Ocean, Cameron Dallas, Henry Rollins, and footballer James Rodriguez on Snapchat. With such an expansive campaign, I wonder when Calvin will personally call my agent to book a shoot. They’ve done upskirts, now it’s time to show a real pussy.
L’Oréal’s New Themed Emojis Are a Response to a “Lack of Authentic Beauty Creative”
We get it! Emojis are great. But is the beauty industry going overboard? L’Oréal just launched an emoji app called Beaumoji with 130 custom decals including women with ombré hair and eyebrows “on fleek”. Rachel Weiss, VP of innovation and entrepreneurship at L’Oréal USA, told Ad Week, “We saw that there was a lack of authentic beauty creative within that space that L’Oréal could start to provide.” Last time I checked (which was in last week’s musings) Cosmopolitan, Esquire, Harper’s Bazaar, Iris Apfel, and Daddy Karl Lagerfeld have already hopped on the emoji train, and offer a number of beauty emojis.
Uniqlo’s John Jay Says Instagram Is Just “Curated BS”
John Jay just flew to number one on my shit list after his latest remark about Instagram, calling it “curated BS” in an interview with Glossy. While it infuriates me that he doesn’t value influencer marketing, I hate to admit he might have a point. Brands do curate content based on what a consumer wants to see and buy. Is it really Instagram’s fault for perpetuating the essential essence of what advertising is: targeting a consumer with beautiful copy and visuals with the aim of driving sales? I call BS on Jay! Is it just me, or does Uniqlo’s feed looks highly curated?
Katy Perry Steals Justin Bieber’s Twitter Crown
Move over, Justin Bieber! Katy Perry has just stolen your most-followed-person—on-Twitter crown. Perry retweeted a post from Twitter’s official account saying she had hit 90 million followers, commenting with “Dang this is tight.” Personally, I would’ve had a whole speech prepared but “Dang this is tight” will have to do for now.
Shiseido Wants You to Pucker Up for Your Dirty Phone
Pucker up, millennials! Shiseido has developed the “Rouge Rouge Kiss Me” concept for the brand’s Rouge Rouge lipstick line. According to Luxury Daily,Shiseido’s first interactive digital campaign goes a little something like this: when two users have the app they can share a kiss by puckering up for their phone. Yes, literally kissing their dirty phone screen. It’s cute, but good luck getting your man to download a beauty app, especially one that requires him to kiss his phone in public.
Choupette’s Social Musings, July 4 – July 8 Originally Posted HERE