Established in London, Phoebe-Grace is a British designed luxury leisurewear brand built on the foundation of re-inventing luxe leisurewear by creating a connection between comfort and chic sophistication. The brand’s prints are injected with an abundance of fun, resulting in individually designed pieces, offering women effortless dressing with style and glamour
Quality is central to Phoebe-Grace’s brand mission when crafting these timeless pieces. From perfecting in-house designed prints to crafting the flawless silhouettes – the design duo behind the brand ensures that each garment meets our high-quality standards. Retaining the heritage of silk and championing products made in Great Britain is a fundamental goal. Their 16mm silk is printed in Evesham, Worcestershire and sewn into beautiful clothes in Wimbledon, with large order volumes being manufactured with their partners in Europe.
All of this could not be possible without Janet and Phoebe. Phoebe – a textile design graduate – and Janet – who hails from a creative background as an artist. While the brand is quickly becoming a household fashion name, their brand values remain the same: to provide pieces that are beautifully crafted, contemporary, feminine, natural and overall a bit of fun!
Choupette Social Girl (CSG): Who is the Phoebe-Grace woman?
Janet Newman (JN): A Phoebe Grace woman is confident, ambitious, creative, passionate and female focused. She blends luxurious fashion with comfort. When I started Phoebe Grace, I wanted to cater for those who can be both shy with their fashion, but also for those who want to be noticed. Either way, Phoebe Grace is someone who likes to be different some of the time, or all of the time. She wants to be seen.
CSG: How did you re-invent leisurewear?
JN: If it’s not comfortable, I won’t wear it: I love to look amazing (don’t we all), but I also want to feel comfortable. It seemed that this was hard to achieve for many women, so that’s what I set out to do with Phoebe Grace! Firstly, silk, a natural material, has the most incredible feel on your skin, and makes every item of clothing something special. This, paired with the relaxed fit of my clothes and the pop of our prints, you really can achieve any look without sacrificing comfort. You can dress Phoebe Grace clothes up with heels, or down with a pair of sneakers – but either way – comfort is key.
CSG: What is your brand mission?
JN: Our brand mission is twofold: In terms of our brand, we want to inspire women not to accept second best. We are an all-female run company – clothes made by women, for women. As well as this, not only are we environmentally friendly but all of our clothes are ethically made. In terms of fashion, we want to inject pattern, colour and fun into fashion without losing quality and individuality – with comfortable, contemporary, sophisticated, and beautiful clothes.
CSG: How can women have more fun with fashion and incorporate print into their wardrobe?
JN: Depending on your mood, the day, or the weather, Phoebe Grace prints can be crazy, fun, cozy or quiet. Our prints and fits can be paired with practically anything to add that pop of colour and flair that lifts any outfit. I adore clashing patterns and prints, as there are endless combinations to play with and to match our endless moods. As much as we are all guilty of throwing on an all black outfit, patterns are not something to be scared of – patterns really are essential, so have fun with them!
CSG: How are Phoebe Grace pieces unique and what makes them special?
JN: The majority of our clothes are silk satin, designed and printed in the UK, with a vibe that pairs the British with the Tropic. We are slightly eccentric, but always classy. Our clothes are relaxed and comfortable, yet beautiful and elegant. Most importantly, we stand out – do you know any other brand like Phoebe Grace? I think that’s what makes us special, our clothes are gorgeous, easy to wear, yet exciting and individual.